The problem Google faces is that, at the end of the day, it’s running an auction.
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After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
Ford Retains Confidence in Facebook Ads as GM Quits
Make Second Tier Search Engines Part of Your Lead Generation Strategy
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective 
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.
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Make Second Tier Search Engines Part of Your Lead Generation Strategy
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar.
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PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.
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PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a “scent trail” of keywords, terminology, and imagery.
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Multi-Channel Ads: The Importance of ‘Scent’
Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a “scent trail” of keywords, terminology, and imagery.
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Multi-Channel Ads: The Importance of ‘Scent’
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future.
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Why Search Agencies Should Tune Into the Display Buzz
Attribution and View-Through Search Conversions
Factoring offline search stimuli into an attribution model.
2 Hidden Adwords Campaign Settings That Can Trip You Up
There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results!
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2 Hidden Adwords Campaign Settings That Can Trip You Up
